![](https://freight.cargo.site/t/original/i/e7b38fadc14d46cc6a45fbdccb608946a50cd6f3cd722b6bab8c6aec9de29529/picnic-day-project-cover-05.png)
PICNIC DAY
ROLECreative Direction
Branding & Identity
Digital Design
Print Design
Illustration/Pattern
Picnic Day is a supper club started in Oklahoma City cultivating a community for hawkers and the hungry. The conceptual supper club was born from creative chefs without a kitchen, fostering local events for foodies, adventurous eaters, and culinary connoissers. They feature underrated local chefs, giving them a platform to share their foods and tasting menus to friends, family, and the local community. Picnic Day also brings up-and-coming chefs to teach and also host pop-up dinners, exposing a vast variety of innovative cooking to the culinary scene in the U.S.
The name “Picnic Day” invokes the sunny, serendipity feeling when sharing a day with the people you love, eating delicious food, and having a good time outside.
![](https://freight.cargo.site/t/original/i/47d4855fbeb0f129396d19c9d7263d74bd8fc1c6bba06a489b405a535fd81256/chain-stitched-staff-shirt-v2.png)
![](https://freight.cargo.site/t/original/i/1b0b1954f6d49bc8916e376ba6d327da1eb32bf36aafb35b28fa245c0b1a20f9/picnicday-poster-design-v1-min.jpg)
![](https://freight.cargo.site/t/original/i/2d4ce29968084dbf395481069269151e565a7b3b892a7c97506992af5a171207/picnic-day-project-cover-2-squared.png)
![](https://freight.cargo.site/t/original/i/123196ae0d238d84a088f0ba5ea032669662d816fa32683e26c7271c81e8c91f/iphone-mockup-feed.png)
![](https://freight.cargo.site/t/original/i/9dee3ca0c4c431a88f00baa149248b6da4b77e57a94c1d42c69625709207a348/picnicday-social-posts-r1-01.png)
![](https://freight.cargo.site/t/original/i/680130440ba05ba505573201f4f374bf74f2a6cd07214aca8b89fb3848a3465a/picnicday-social-posts-r1-02.png)
![](https://freight.cargo.site/t/original/i/62638b133290ce7477e912c74b8e8a8c5cf245f00d3f86f26b6597709fa48eb6/picnicday-social-posts-r1-03.png)
![](https://freight.cargo.site/t/original/i/97b90de4d2cfd16725113e6dfa726e1088b8fb159f1395a5d2a5dcaebf267130/picnicday-social-posts-r1-04.png)
![](https://freight.cargo.site/t/original/i/751827ecb74fc65d6899de7fb3ff9a6d7bc4af75000411d8fbb43f987091c32f/picnicday-social-posts-r1-05.png)
![](https://freight.cargo.site/t/original/i/a27a1abefd1ef39d3832c7d2ff6af2d4d93199fa90a8c0ce18edc650f6b42c7a/picnicday-social-posts-r1-06.png)
![](https://freight.cargo.site/t/original/i/560c798025cd979205057f5eeb2c403762ed4418d964389556714044b8da0a3f/picnicday-social-posts-r1-07.png)
![](https://freight.cargo.site/t/original/i/1afc11d92aaa499944d283e5d7c3e9b8d53eed981fa527e55b2343dcd14d8ed5/picnicday-social-posts-r1-08.png)
![](https://freight.cargo.site/t/original/i/5384a857fb8f1b3f446c680e303667b8c0acb3a78484b807e7e453284d4ebc20/picnicday-social-posts-r1-09.png)
![](https://freight.cargo.site/t/original/i/e0e21b129096fb39026f46c2cdda22bb774e7ae85baf1cd8dfc1fb596f9cd14f/picnicday-social-posts-r1.png)
![](https://freight.cargo.site/t/original/i/b23ee8391dbc0243365d37293496ee9228449d184a6128209ad548788438bcce/april-tasting.jpg)
![](https://freight.cargo.site/t/original/i/fc1980820416f9e520387757ba9b580ffd4ac319877b1e73e1bba27c5b29c3ad/round-sign-1.jpg)
![](https://freight.cargo.site/t/original/i/567c6df0dbca37ec0f4fa7507c57832285f576bb72c38a8552cc4edfdccb58cb/picnicday-social-story-r1-v1-01.jpg)
![](https://freight.cargo.site/t/original/i/5c9308e49b36751a60894fc4247df94472e5041b413c2529c9860932cc5991a0/picnicday-social-story-r1-v1-02.jpg)
![](https://freight.cargo.site/t/original/i/46aae2032bbd5eeb7e60aff6a64659a3c3ed3513856629efeec92afa942db20c/picnicday-social-story-r1-v1-03.jpg)
![](https://freight.cargo.site/t/original/i/0058f678bce79415bd101f103349f59a88198611eebaeb6327b8bf9706386e1c/picnicday-social-story-r1-v1-04.jpg)
![](https://freight.cargo.site/t/original/i/3774f14417bd7af9056597e97f9a6345a1960b42b7c3adc1c5a71ef5c30c4d9f/picnicday-social-story-r1-v1-05.jpg)
![](https://freight.cargo.site/t/original/i/153d2699e2a9bfdeaaf9bcb7bec9130752da872a28c886874cbc6dc1dc4f586b/picnicday-social-story-r1-v1-06.jpg)
![](https://freight.cargo.site/t/original/i/4e28730083ff27a86a9fdb54cbdbc165ed5060b0d62aebbe7f349a6e49e6506f/picnicday-social-story-r1-v2-07.png)
![](https://freight.cargo.site/t/original/i/e29d2c141a94ae831e9bdbf61da7d1e353c5bce2908339c131f0cb61c5b36214/picnicday-social-story-r1-v2-08.png)
![](https://freight.cargo.site/t/original/i/abed6d79b97add3db9dd5e1c1b2b48465c8b9bcb4c529a59a667707b7621a885/picnicday-social-story-r1-v2-09.png)
![](https://freight.cargo.site/t/original/i/49d67f2410477a0879e4966b0090fb7db1715c2c1fced1c7d8a2ed5483bf0dea/picnicday-social-story-r1-v2-10.png)
![](https://freight.cargo.site/t/original/i/501688a6805394685c73e0ae87c23fb58d503e4447ca489e6f1667c7835343dc/picnicday-social-instaUX-r1-v3-12.png)
![](https://freight.cargo.site/t/original/i/380249fed4975c3e13fd63d4423936eece10d384ec17ff8c85f7c574354d68af/picnicday-social-instaUX-r1-v3-11.png)
![](https://freight.cargo.site/t/original/i/3643ea138bcffbcc345d9d1125bed8278b78e7ee85b9321e6acbe7c68fd1059b/picnicday-social-instaUX-r1-v3-13.png)
![](https://freight.cargo.site/t/original/i/2aee0853456baf502a72fdfd1aab32a4805e5f95356954bab32a5ebb93b9fbfa/picnicday-social-instaUX-r1-v3-14.png)
![](https://freight.cargo.site/t/original/i/f4432b82c6f07161525db8e67d6ed35d54f2467d0d9569e98247d1108dc5e31d/picnicday-social-instaUX-r1-v3-15.png)
![](https://freight.cargo.site/t/original/i/ac9c479d877e492773ba3dd22b6ac410aa71eda6c160929bceb9eb7ca98c9dc6/picnicday-social-instaUX-r1-v4.png)
BRANDING ELEMENTS
![](https://freight.cargo.site/t/original/i/43533d239720e5fe35a4c0b2695898fb666355cc23169990020ac93739a6be1f/brand-1.png)
![](https://freight.cargo.site/t/original/i/e9da77e657b432c4a7c78526f0b819c5fed2b17b9473cfb38ea78155733347b2/brand-2.png)
![](https://freight.cargo.site/t/original/i/5f59b36b1388fb5b3c48cb4549fe573e31907205b1efdc522e33e93fe0581a79/brand-3.png)